Rudy Arispe – Public Relations Specialist & Writer
Rudy Arispe has 22 years of news and feature writing experience in print journalism and 12 years in public relations as an account executive.
EDUCATION:
Bachelor of Arts in English, 1997, University of the Incarnate Word, San Antonio
EXPERIENCE:
aMAEzing MARKETING & SPECIAL EVENTS
Senior Account Executive and Writer
2007-present
Arispe develops and oversees all aspects of publicity campaigns for clients, and serves as senior writer. He also keeps abreast of latest developments in New Media, such as blogging, Facebook and Twitter that can be beneficial to clients. He continues to use his experience as a former reporter that proves valuable with his work in public relations.
SAN ANTONIO EXPRESS-NEWS
Staff writer
1997-2007
Arispe wrote feature stories, profiles, human interest and health and fitness articles for the San Antonio Express-News S.A. Life section on a regular basis as freelance writer from 1997-2004. In July 2004, he became a full-time staff writer for Conexion, a weekly Hispanic market publication of the San Antonio Express-News. Arispe took it upon himself to become the arts and entertainment writer and produced three to five in-depth stories per week. His secondary beat involved covering health and medical stories. Arispe also wrote a variety of business profiles and sports features. He also guided less experienced reporters and interns by helping them identify sources for stories, edited their stories and taught them AP style.
CREATIVE CIVILIZATION
Senior account executive
2002-2003
Arispe’s primary responsibility included getting news and information published or aired on radio and TV for his assigned clients. He also worked with other account executives to brainstorm ideas for community relations events and press conferences for their accounts. Another major part of his job consisted of writing press releases, fact sheets, media advisories and copy for company brochures.
UNITED WAY OF SAN ANTONIO
Manager of media relations
1997-2002
Arispe secured media coverage for all major campaign events. He also wrote press releases and pitched stories to media highlighting United Way’s leadership in providing health and human services to community. In addition, he wrote copy for campaign brochures and pamphlets. Arispe spearheaded publicity for all annual special events, handled crisis communications, acted as spokesperson and served as in-house photographer.
